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I Edited Shakespeare’s Most Famous Soliloquy — He Did NOT Take It Well
Listicles, the 3-second rule, white space ... Why even the Bard needs a content strategy
Hey Will, thank you so much for your awesome submission. We love your authenticity and the old English is very cool. We think our readers will love it.
It does need a bit of work to fit the style of our publication. If you could work on the notes below and resubmit we will be ready to rock and roll!
1. Title
Hamlet Soliloquy :
Nice short title — great. Maybe change the word soliloquy? (This was a new one on me, so if an editor has to use a dictionary … just saying!)
“Hamlet Talks to Himself” is better, but it still doesn’t really draw the reader in. You want to hit the pleasure/pain points if possible, failing that use “How to…” or even a listicle. Maybe “Hamlet: Top 20 Tips on How to Give Yourself a Good Talking To.”
No worries. We can work on that.
2. Subtitle
You need a subtitle too, or at least some kind of intro. You’ve got about three seconds before they give up and move on, so make ’em count. Imho saying something controversial is good. Draw them in.
